Pelayanan Pelanggan Melalui Balanced Scorecard untuk Mencapai Tujuan Pendidikan

Rohman Rohman, Neneng Komariah, Oo Sodikin, Iim Wasliman, Supyan Sauri

Abstract


Customers are important for the running of an institution. Customers determine the existence of an institution. For this reason, service to customers and maintaining relationships with customers is a must, as Peters and Waterman argued: an excellent organization is an organization that can maintain relationships with its customers and has an obsession with quality. Customers are all people who demand the company to meet a certain quality standard that will have an influence on the company's performance and company management. Principals must provide excellent service to all customers so that educational goals can be achieved efficiently and effectively. To measure customer satisfaction with the principal's service, you can use the Balanced Scorecard (BSC) so that deficiencies in service can be minimized. It is so important to use the Balanced Scorecard (BSC) that the author tries to do a research with the title of Customer Perspective Development through the Balanced Scorecard (BSC). With the aim of providing enlightenment on how to develop a customer perspective through the Balanced Scorecard (BSC) so that the services provided to customers can be moreeffective and efficient to achieve educational goals.

Keywords


Service, Costumer, Balanced Scorecard

Full Text:

PDF

References


Averson, Paul (2004), Building a Government Balanced Scorecard: Phase 2 – Implementation and Automation.http:www.balanced scorecard.org.Gasperz, Vincent, (1997), Management Kualitas. Jakarta: PT Gramedia Pustaka Utama.

Gaspersz, Vincent (2003), Sistem Manajemen Terintegrasi: Balanced Scorecard dengan Six Sigma untuk Organisasi Bisnis dan Pemerintah, Jakarta, Gramedia. Hoyle, D. (2007). Quality Management Essentials. Oxford: Elsevier Limited. Imelda R. H. N https://media.neliti.com/media/publications/74766-ID-implementasi- balanced-scorecard-pada-org.pdf Kaplan, Robert S dan David P. Norton.(1997). Balanced Scorecard: Menerapkan Strategi Menjadi Aksi. Jakarta.Erlangga Menteri Pendayagunaan aparatur Negara RI, (2003), Keputusan Menteri Pendayagunaan Aparatur Negara No. 63/KEP/M.PAN/7/2003. Mulyadi.(2007). Balanced Scorecard. Jakarta. Salemba Empat. Mustaqim.(2012). Sekolah/Madrasah Berkualitas dan Berkarakter.Jurnal Nadwa, Vol6(1) Pusat Bahasa Departemen Pendidikan Nasional (2008).Kamus Bahas Indonesia.Jakarta Ririn Tri Ratnasari dan Mastuti Aksa, Teori dan Kasus Manajemen Pemasaran Jasa Sallis, E. (2002) Total Quality Management in Education. London: Kogan Page Ltd. Sutarto HP. (2015).Manajemen Mutu Terpadu (MMT-TQM) Teori dan Penerapan Di Lembaga Pendidikan, Jogjakarta.Uny Press Tjiptono, F., dan Diana, A. (2003). Total Quality Management. Yogyakarta: Penerbit Andi.




DOI: http://dx.doi.org/10.46339/foramadiahi.v14i1.791

Refbacks

  • There are currently no refbacks.


Copyright (c) 1969 Rohman Rohman, Neneng Komariah, Oo Sodikin, Iim Wasliman, Supyan Sauri

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Foramadiahi: Jurnal Kajian Pendidikan dan Keislaman  
Published by Faculty of Education and Teacher Training, IAIN Ternate, North Maluku, Indonesia